BCG to Provide Operations and Marketing Consultation to The Windham Club
Billy Casper Golf (BCG) – the highly respected and innovative manager of golf courses, country clubs and resorts – has recently been selected to provide consultation in the areas of marketing and operations, to The Windham Club in Windham, CT.
The main focus is on marketing strategy, planning and overall revenue management with support in social media, graphic design, website promotion, data analytics, surveys and campaigns. Secondary counsel is on staffing and training toward enhanced member and guest experiences and making The Windham Club a “must play” in Windham County.
The Windham Club represents BCG’s fifth golf course in the state of Connecticut. Others include the Pete Dye-designed Wintonbury Hills Golf Club, located in Bloomfield, CT. Wintonbury ranks annually as No. 1 in Golfweek’s state rankings. 36-hole Lyman Orchards, located in Middlefield, CT, is another BCG managed course, with acclaimed layouts by Robert Trent Jones, Sr. and Gary Player.
“Billy Casper Golf’s hands-on and sophisticated marketing ways are exactly what we need,” says Bob Cusumano, Owner of The Windham Club. “Its data-driven approach is poised to prompt acquisition of new members and guests, and support even better player retention.”